What we can do -
1. Fracture our Digital Identity i.e Strategically use different email ids,browsers etc. so that it is more difficult for entities to assemble one cohesive data set about you.2.Check privacy settings - Browsers, devices and apps often are set to share our personal data.Review default settings to see if we are comfortable with data which is automatically shared
3.Regularly review your browser's cookies - Ideal thing to do is to have Do Not Track" capability ON
4.Read the Digital fine print - Know the privacy policies of the devices, websites, social sharing services and applications you use
Special Thanks to http://www.huffingtonpost.com
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